I just finished reading Donald Trump’s book Trump Never Give Up: How I Turned My Biggest Challenges into Success
I’ve read a few of Donald Trump’s books before and quite like them. I don’t watch The Apprentice although I have seen if a few times and I wouldn’t say I’m a huge fan of his but I have liked reading his books. One thing about his books is that he names names. He also doesn’t seem to mind talking about both successes and failures, as he does in this book.
As the book title would suggest, this particular book focuses on mistakes he’s made and challenges he’s faced, how he learned from them and in some cases, how he turned the challenging situation around for the better.
One of his failures appears in the first chapter when he discusses his near bankruptcy in the early 1990s and how he rebounded from it.
Another failure was his Trump Shuttle airline service also from the early 1990s.
Too bad the book was written in 2008 otherwise he could have added his recent failed financial backing of Affliction’s foray into Mixed Martial Arts events, too…
Nevertheless, I like reading his books because he doesn’t (to me anyways) come across as the often cheesy motivational speakers do. He does try to motivate you but in a professional way and in a way that I think doesn’t come across as arrogant. He does talk a lot about money and his houses and stuff like that but does discuss mistakes he has made and what he learned from them.
In this particular book he also lists teaching points at the end of chapters called Coach Trump where he summarizes the story in the chapter and what we can learn from it.
Having said that it is interesting reading his positive take on some of the projects he owns that have performed poorly (ie. Miss America pageants) and his current golf course project in Scotland which has raised the ire of environmentalists. He always somehow manages to make things look successful from his perspective anyways.
All in all, even if you’re not a fan of Donald Trump you still can get some good mileage from a book like this.
